We expect and deliver astonishing e-commerce revenue results
At Stroll we’re about helping individuals realize and maximize their potential. That’s why we recently donated $10,000 to the Tacony Academy Charter School, which will be taking 35 of its students to China next spring. This group of students is comprised of young adults from inner city Philadelphia, who have been studying Mandarin for the past two to three years. Their commitment, their drive, and their hard work are undeniable and we’re extremely proud to be an underwriter of their trip!
Stroll is a next-generation marketing analytics and advanced internet marketing platform committed to driving triple-digit growth for the products we own or license. We're next generation in that our magic happens online, where every dollar can be monitored and tracked, continually optimized to maximize ROI. Visit our flagship product line, Pimsleur Approach at PimsleurApproach.com.
Our mission is to transform lives by discovering the world’s best educational products and turning them into best-sellers. Our vision is to grow to being a large, $1 billion+ company by 2020 by building a portfolio of consumer education businesses. We’ve set high-growth expectations because we’ve always been a high-growth company. Using analytical decision making, we’ve been growing at a compounded annual growth rate of over 70% since 2002! Our process is systematic, proprietary, and quantitative. There’s no reason why the best products shouldn’t also be best-sellers. We uncover what works and then define, refine, rinse, and repeat to squeeze the most possible value and growth out of the products we represent.
We seek only the most motivated, highest-energy employees who want to thrill our customers and learn the science behind digital marketing and high-touch sales. We mentor and coach them on our proven processes, task them to contribute and grow, listen carefully to their input and suggestions, and always challenge them to understand the data and trust the analytics to optimize our ROI.
What started as a dorm room business at the University of Maryland funded through personal credit cards has grown into a success story that is growing at a compounded annual growth rate of over 70% since 2002.
Dan Roitman, an American who grew up in Germany, founded Stroll in 2000 to market a Swedish study aid to fellow students. Bright, entrepreneurial, and aggressive, Roitman flew to Sweden and convinced the manufacturer to partially finance the marketing of the product, which he planned to introduce at 20 colleges and universities.
But when the company withdrew from the U.S. a year later, Roitman, a double major in German and international business, was left with no product to sell. A love of language led him to an all-but-forgotten language learning system called The Pimsleur Approach, owned by publishing giant Simon & Schuster. In 2001, Roitman started selling Pimsleur. He was so successful that in 2005, Roitman convinced Simon & Schuster to license him the rights to the product.
To learn quickly and pay back his credit card debt, Roitman devoured all the information he could find on growing a business, marketing, and management. Roitman contacted a number of world-recognized marketing thought leaders and convinced them to mentor him. He quickly became a regular at their conferences and seminars.
He realized that online marketing presented a unique ability to apply scientific methods to track and monitor each dollar spent. Such analytics allowed him to finance and invest in marketing according to the carefully determined lifetime value of each customer. Using complex analytics and advanced internet marketing, he created a highly effective marketing engine to incite customer interest online and convert that interest into purchases through a high-touch sales platform.
His test case became The Pimsleur Approach where he has ignited sales, creating a compounded annual revenue growth rate of 70% since 2002 and achieving year-over-year revenue growth in 2011 alone of 105%. Today, Stroll is Simon & Schuster's biggest seller of audio programs, and Pimsleur is a strong #2 to the industry leader—Rosetta Stone—which did $268 million in sales in 2011.
Along the way, Roitman has created a high-energy, results-oriented culture of over 160 professionals, where performance is taught and mentored, success is celebrated and rewarded.
The end result is a phenomenally successful marketing process, firmly founded on analytics and advanced internet marketing, with an ability to accelerate at breakneck speed the sales of products that impact and enhance the lives of customers.
And the quest is only beginning. With his business model perfected, Roitman is looking for other products like The Pimsleur Approach that can benefit from his company's analytical abilities and grow exponentially.
Along the way, Roitman has created a high-energy, results-oriented culture of 160 professionals, where performance is taught and mentored, success is celebrated and rewarded.
Dan is responsible for the broad corporate vision, the Company's intense commitment to analytics and web optimization, and overall execution. Roitman founded Stroll in 2000 while a senior in college and has led the firm from startup to its present status as of one of the leading internet retailers of lifestyle information products. He is an active member of the Smart100, a local network of Chief Executive Officers. Roitman holds a BS in International Business and a BA in German from the University of Maryland at College Park. Dan can be reached at: DanR@Stroll.com.
Ajay is responsible for the company's new customer acquisition and customer retention strategies, development of operating plans and day-to-day execution oversight. Prior to joining Stroll, Segal was Founder and Principal Analyst at avant|marketer, an industry trade publication covering online advertising and marketing. He is a board member of AD:TECH, the online advertising and marketing industry's defining event. Segal has also served as a board member of Frost & Sullivan's Internet Strategies Executive Summit series, and is a member of the OneHundredClub, an invitation-only insider's club of the nation's one hundred "finest minds in the area of non-traditional advertising." Segal holds a BA and MA from University of Maryland at College Park.
Ron is responsible for the preparation of financial statements and projections, participates in the strategic planning process and handles bank, accountant and funding relationships. Pirollo has extensive M&A experience, including due diligence and post acquisition integration for 120 acquisitions. He has played a key role in the assimilation of two multi-billion dollar mergers and has proven his ability to handle complex problems and difficult situations as demonstrated by successful management of two start-ups, one involving 60 acquisitions and increasing the market cap from $7 million to $1.3 billion in two years. Pirollo holds a BS and MBA from Villanova University.
Avik is responsible for building out operating capacity and capabilities while supporting performance of the business infrastructure and implementing strategy aimed to drive aggressive revenue-driven profit growth. Focusing on a wide range of strategic and operational priorities, he increases “performance transparency” by emplacing the right metrics to monitor and drive performance. Avik served as the Senior Vice-President of Corporate Development and Operations at Kaplan EduNeering (now UL EduNeering). He has held leadership roles at Bristol-Myers Squibb, Ernst & Young LLP, and McKinsey & Co. Avik is a co-founder of MedAvante, and holds an MBA from The Wharton School, MS degrees from Harvard and MIT in planning and design and a Bachelor of Architecture from The School of Planning and Architecture in New Delhi, India. He is the Board Vice-Chair at the Asian Arts Initiative.
We've been named to Inc. magazine's ranking of fastest growing companies four years in a row. And we have been recognized as one of America's fastest growing inner city companies by the Initiative for a Competitive Inner City–four years running.
5 Years In a Row Recognized as one of the Philadelphia region's fastest 100 growing private companies in 2008, 2009, 2010, 2011 and 2012.
5 Years In a Row Recognized by Inc. magazine as ranked #1183 of America's 5000 fastest growing private companies in 2008, 2009, 2010, 2011 and 2012.
5 Years In a Row Recognized by Internet Retailer magazine as one of the 500 largest internet retailers in America in 2008, 2009, 2010, 2011 and 2012.
5 Years In a Row: Recognized by Initiative for a Competitive Inner City (ICIC) as one of the America's 100 fastest growing inner city companies in 2008, 2009, 2010, 2011 and 2012.
2 Years In a Row: 3 Years: Recognized by SmartCEO magazine as one of the Philadelphia region's fastest 50 growing companies in 2011, 2012 and 2013.
4 Years In a Row Recognized our CEO, Dan Roitman, as Entrepreneur Of The Year® in 2012.
Recognized Dan Roitman, by Direct Marketing News, as one of the America's 40 under 40 Direct and Digital Marketers.
Recognized by ClickZ for Best Use of Online Video Advertising in 2012. See the Pimsleur Approach Sales video that won.
Dan Roitman was recognized by Philadelphia Business Journal 2012 for 40 Under 40.
Recognized by Deloitte as the 157th fastest growing Philadelphia-based internet company in 2012.
Recognized Ronald R. Pirollo in the CFO category and Ajay Segal in the COO category for executive excellence in 2012. And, in 2013 SMART CEO Recognized our VP of Operations, Avik Roy.
Recognized by IMPACT 2012 Venture Summit Mid-Atlantic (an AlwaysOn summit) for excellence in digital media in 2012.
Recognized by Best in Biz Awards: Gold for the fastest growing (medium-sized, 101-1000 employees) company of 2012.
Recognized by the American Business Awards in 2012: The Bronze Stevie for Fastest-Growing Company of the Year – Up to 2,500 Employees.
Recognized by the American Business Awards in 2012: The Silver Stevie for our Pimsleur Approach sales video in the category of Video, Product Sales.
Browse our recent news items or download the archive.
Thirty-five students at Tacony Academy Charter School in Philadelphia will soon be on their way to China as part of their Mandarin language education program. Stroll is helping them get there by donating $10,000 to fund their trip.
Dan Roitman’s company is called Stroll, a most ill-fitting name. From a growth perspective at least, Stroll’s evolution has been anything but a leisurely pace.
Born 12 years ago in a Maryland dorm room, the Center City company is an impressive display of the potential of any small business, though perhaps...
The company was founded in 2000 when Dan convinced publishing powerhouse Simon & Schuster to license him the rights to the Pimsleur Approach, an audio-based language learning product.
In an effort to speak to the brightest movers and shakers, this series of interviews continues. Recently we spoke with...
Established dorm-room entrepreneurs might know something about survival. Fred Meyers, the 1982 founder and owner of The Queensboro Shirt Company in Wilmington, N.C. (www.queensboro.com), and Dan Roitman, the 2000 founder of the e-commerce Stroll LLC in Philadelphia, Pa. (www.stroll.com), started during college. When Meyers opened, the word “entrepreneur” wasn’t part of our vocabulary.
Our mission is to transform lives by discovering the world’s best educational products
and turning them into best-sellers. We aren't a traditional e-commerce company.
We don't build or create the products we sell. Rather, we are a revenue accelerator—a
finely tuned marketing machine that can supercharge the sales growth of products
through the scientific application of analytics and the art of marketing.
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